In the last 18 months or so the smartphone mobile market has jumped considerably. With the introduction of Apple's iPhone and the HTC Desire and many other mobile companies producing super smart phones, it's like having a personal PC in your phone. In the UK alone according to the BBC 80% of households have one. Considering there is a 60million population in the UK, that's a huge market.
The new brand of smart phones are now so powerful, and come with 3G and wi-fi access to the internet which makes them convenient, and lighter to carry around.
The new iPad has also generated a lot of new technology with other electronic giants such as Samsung and Dell bringing out their versions of these smaller hand held PC's. If you have an online business you cannot ignore the smart phone market.
Let's face it, the mobile phone is now an integral part of our lives, you can check your mails, your Facebook and twitter accounts on these phones as well as you tube and lots of other social media which is all accessible via smart phones. Coupled with the fact that more and more people are working with computers every day in their working lives, and then don't have the time to 'log on' at home due to late working or tiredness, its far easier to go online on the smart phone.
You tube have picked up on the trend and have realised that a huge market of people are watching you tube on smart phones,and have therefore now included ads on uploaded videos which can be seen by those users.
Your phone is also something personal, you don't go and give out your number to just anyone, therefore if you receive a text message your likely to have a look at it straight away, especially if the offer encourages them to either show the text message or quote the reference number in the text to get a discount.
It is now so easy to create 'apps' or applications for these smart phones and as a developer you can generate two options the 'free option' which carries lots of advertisements, and a paid version which will remove the advertisements. Mobile phone advertising is new and there is a lot of scope to get in there while it is still new and inexpensive compared to Google PPC and AdWords.
If you haven't yet go on trend with mobile phone marketing then now is the time to jump on this wave of opportunity.
Colette Morris has now partnered up with an online company whose social media educational products are helping people from all walks of life to improve their online business presence. Colette has owned two online business for the last 8 years and prior to that has worked as a Consultant Project Manager and Analyst working across Public and Private Industries. Her passion and hobbies include travel, reading, volunteer work, health and wellbeing, personal development and helping others to achieve their potential.
Now you too can benefit from the tools Colette has used to build her brand and presence online making her the expert author and business coach she is today http://www.buildmybusinessonline.info
By Colette Morris
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