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MDU Communications Providers For Your Apartment Or Condominium

Written By Communication on Wednesday, January 27, 2010 | 4:02 PM


By Adam Tuiaana

It's critical to know the common mistakes made by owners of apartments and condominiums when selecting an MDU communications (multiple dwelling unit) provider. Owners often make the mistake of allowing under-capitalized satellite dish retailers to install and maintain shared-satellite-dish systems (which provide DISH Network or DirecTV) on their apartment or condominium buildings expecting superior channel choices and customer service, only to find disappointment and frustration in the end.

Not all MDU communications providers are created equal, especially when it comes to having the dedicated resources in place to provide high levels of customer service to residents. Any guy with some tools and a ladder can put a few dishes on a building and sell subscriptions, only to disappear two months later when you really need him.

Successful MDU communications providers are in it for the long haul. They have dedicated resources such as a call center (capable of differentiating your property from all others), local technicians who are able to meet the convenience of your residents (who likes staying home all day waiting for the cable guy...right?) and advanced billing and customer service systems. Too many owners are stung by storefront retailers that close up shop at 9pm when service problems can occur.

The goal of a good MDU communications provider is not to make a quick buck by selling a satellite dish, but rather to offer value to residents and customize solutions that solve the property owner's problems, not create more of them. MDU communications providers understand that this is a niche market and their only competition is the local cable company (who nobody really loves). If installed and operated correctly, residents and owners will benefit from expanded channel choices, minimized satellite dishes, competitive pricing and superior customer service.
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